Re-imagining the Brand Experience through Visual Imagery
I love working as a Creative / Art Director. This opportunity & privilege – doing creative work with wonderfully talented individuals & teams – is super-enjoyable and fulfilling. I also love the cross-functional business aspect of my work. I have the great good fortune of a rich and varied career in Brand Creative. I truly enjoy leading & managing teams to great results. I approach all my projects and every photograph with a 360-degree perspective. I always:
1) shoot for the most beautiful and most compelling delivery of the Brand DNA.
2) leverage the great work and talent of ALL partners - Including but not limited to:
Photographer, Models, Stylists, H&MU, Brand Creative, Crew, Production, Tech, Re-touching & Post
3) gather, gain and use knowledge of all merchandising & marketing objectives and strategies to focus on brand & product equity.
With all of these elements in mind I lead & direct the creation of photo assets that are beautiful, productive & usable across all brand communication channels.