A photograph is a curious thing.
The energy of the moment captured in a photo is, all at once, ephemeral and substantial. Compelling, puzzling, arresting or enervating - a photograph renders a person, place and / or object using light, color, shape and space.
Great pictures deliver beauty, wit, gravity, intensity, expression & nuance.
A commercial photo is always a statement. It is a greeting to a new customer, or part of an ongoing & evolving conversation with a friend. It’s also the primary point-of-sale for most brands. Engaging, compelling photographs attract & hold customer interest, build brand equity and sell product.
